This is a blatant steal from Victoria Corby’s blog.
Why Bic felt it would be a good idea to market their plastic pens specifically at females, I have no idea. Maybe it was a joke, or a clever publicity gambit.
- Medium point retractable ball pen available in black and blue ink
- Designed to fit comfortably in a womans hand
- Attractive barrel design available in pink and purple
- Smooth writing
- 1.0mm tip gives line width of 0.4mm
Whatever, it seems to have been remarkably successful. Whether it has actually seen a massive increase in sales, I don’t know, but it has certainly gleaned several hundred hilarious reviews so far, which are a tribute to the awesome wit of the writers, and worthy of a book in their own right.